The founder of the company late Mr. soly Sethna was the pioneer of the Soft Drink Concentrates concept for housewives and consumers in India and had an experience of over 45 years in the Soft Drink industry.
To build a globally trusted enterprise by providing tasty and world class products.
Vision - B Hag
To become the top 10 globally admired company, incorporating a philosophy of high value and trust with a turnover of Rs. 140 crore by 21st March 2022.
- Elevation of Indian Culture
- Compassion with Gratitude